REPORT TO COUNCIL
SUBJECT
Title
Approve the Downtown Sunnyvale Business Improvement District (BID) Annual Report for Fiscal Year 2025/26 and Adopt Resolution of Intention to Levy and Collect an Annual Assessment to Reauthorize the BID for Fiscal Year 2026/27
Report
BACKGROUND
A Business Improvement District (BID) is a funding tool that allows participating businesses to pool their resources to fund specific activities supporting their business district. It must be authorized yearly by the City Council at the request of the BID Board of Directors (Board). Pursuant to Sunnyvale Municipal Code Section 3.60.050 (Establishment of benefit assessments), the formula for calculating the BID assessments amount is determined by the Board and enacted by the City. Each business pays an assessment based on the benefit it receives from the funded activities. The City collects the assessments and sends the collected funds to the BID, minus an administrative fee.
The BID funds are used for marketing and special events that promote the downtown area. These activities help all businesses and would be difficult for individual businesses to do on their own.
Approximately 260 businesses are located within the BID area, which is divided into three zones: Zone A, Zone B and Zone C. The boundaries are Sunnyvale, Iowa, Mathilda and Evelyn Avenues (Attachment 1, Page 10).
The current Board members are:
Amit Rajgarhia, Chair, Dishdash
Justin Breining, Vice Chair, Whole Foods Market
Leigh Odum, Secretary, Leigh's Favorite Books and Bookasaurus
Molly McClendon, Treasurer, Sares Regis Group
Dr. Gary Gold, Dr. Gary Gold & Associates
EXISTING POLICY
Sunnyvale Municipal Code Sections - Downtown Sunnyvale Business Improvement District
3.60.050. Establishment of benefit assessments.
3.60.060. Purpose of use of benefit assessments.
3.60.110. Annual budget process.
3.60.120. Decisions regarding expenditure of funds.
ENVIRONMENTAL REVIEW
The action being considered is not a "project" wit...
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