Legislative Public Meetings

File #: 15-0100   
Type: Report to Council Status: Passed
Meeting Body: City Council
On agenda: 3/24/2015
Title: Approve the Downtown Sunnyvale Business Improvement District Annual Report for Fiscal Year 2014/2015 and Adopt the Resolution of Intention to Reauthorize the Downtown Sunnyvale Business Improvement District for Fiscal Year 2015/2016
Attachments: 1. BID Annual Report and Budget, 2. Resolution of Intention, 3. Benefit Zones and Assessment Methodology
REPORT TO COUNCIL

SUBJECT
Title
Approve the Downtown Sunnyvale Business Improvement District Annual Report for Fiscal Year 2014/2015 and Adopt the Resolution of Intention to Reauthorize the Downtown Sunnyvale Business Improvement District for Fiscal Year 2015/2016

Report
BACKGROUND
A Business Improvement District (BID) is a private sector funding tool that provides funding for specific activities that must be reauthorized yearly by the City Council at the request of the BID Board. Businesses pay into the BID based on the benefit they receive as members of the district. The funds collected can only be used for projects within the BID boundaries. The BID maintains full control of all BID funds collected, which is a strong sales tool when asking for support from business owners at the time of the BID annual renewal.

Per Sunnyvale Municipal Code 3.60.050, Establishment of the benefit assessment, the formula for calculating the BID assessment amount is determined by the BID Board and enacted by the City Council. Assessments are levied on businesses on the basis of relative benefit from the activities to be funded. The City collects the assessment fee and forwards the collected funds to the BID. The City charges the BID a fee for administrative costs associated with this service.

Downtown Sunnyvale BID
Approximately 160 businesses are located in the BID area, bounded by Sunnyvale, Iowa, Mathilda and Evelyn Avenues. The current BID Board Members are:

Joe Antuzzi, Il Postale Restaurant
Gary Gold, Dr. Gary Gold & Associates
Leigh Odum, Leigh's Favorite Books
Kathy Johnson, Broadcom
Donna Lang, Tangerine Gifts & Accessories
Johnny Sevey, Rok Bistro
Joel Wyrick, SDA/BID Executive Director (non-voting member)

EXISTING POLICY
Sunnyvale Municipal Code Sections - Downtown Sunnyvale Business Improvement District:
3.60.050. Establishment of benefit assessment.
3.60.060. Purpose and use of benefit assessments.
3.60.110. Annual Budget Process
3.60...

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