REPORT TO COUNCIL
SUBJECT
Title
Approve the Downtown Sunnyvale Business Improvement District (BID) Annual Report for Fiscal Year 2024/25 and Adopt Resolution of Intention to Levy and Collect and Annual Assessment to Reauthorize BID for Fiscal Year 2025/26
Report
BACKGROUND
A Business Improvement District (BID) is a funding tool that allows participating businesses to pool their resources to fund specific activities in support of their business district. It must be authorized yearly by the City Council at the request of the BID Board (Board). Pursuant to Sunnyvale Municipal Code Section 3.60.050 (Establishment of benefit assessments), the formula for calculating the BID assessment amount is determined by the Board and enacted by the City. Business assessments are levied based on relative benefit from the activities to be funded. The City collects the assessments and forwards the collected funds to the BID, minus an administrative fee.
The BID assessment is used to pay for marketing and special events to collectively promote the downtown area which would not be possible on an individual basis.
Approximately 250 businesses are located within the Downtown Sunnyvale BID area, which is divided into three zones: Zone A, Zone B and Zone C. The current boundaries are Sunnyvale, Iowa, Mathilda and Evelyn Avenues (Attachment 1, Page 11).
The current Board members are:
Amit Rajgarhia, Chair, Dishdash
Justin Breining, Vice Chair, Whole Foods Market
Leigh Odum, Secretary, Leigh's Favorite Books and Bookasaurus
Dr. Gary Gold, Dr. Gary Gold & Associates
Amal Allan, City National Bank
Kim Kilpatrick, Cityline Sunnyvale
Heather Stuart, YogaSix Sunnyvale
EXISTING POLICY
Sunnyvale Municipal Code Sections - Downtown Sunnyvale Business Improvement District
3.060.050. Establishment of benefit assessments.
3.060.060. Purpose of use of benefit assessments.
3.60.110. Annual budget process.
3.60.120. Decisions regarding expenditure of funds.
ENVIRONMENTAL REVIEW
The action being ...
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