REPORT TO COUNCIL
SUBJECT
Title
Approve the Downtown Sunnyvale Business Improvement District (BID) Annual Report for Fiscal Year 2013/2014 and Adopt Resolution of Intention to Reauthorize BID for Fiscal Year 2014/2015
Report
BACKGROUND
A BID is a private sector funding tool for specific activities that must be reauthorized yearly by the City Council at the request of the BID Board. Businesses pay into the BID based on the benefit they receive as members of the district. The funds collected can only be used for projects within the BID boundaries and the BID Board maintains full control of all BID funds.
Per Sunnyvale Municipal Code Section 3.60.050, Establishment of benefit assessment, the formula for calculating the BID assessment amount is determined by the BID Board and enacted by the City Council. Assessments are levied on businesses on the basis of relative benefit from the activities to be funded. The City collects the assessment fee and forwards the collected funds to the BID. The City charges the BID a fee for administrative costs associated with this service. The BID Board requested that the BID be reauthorized for Fiscal Year 2014/2015 (Attachment 1).
Downtown Sunnyvale BID
There are approximately 160 businesses located in the BID area. The Bid area is divided into three zones: Zone A, Zone B, and Zone C. The BID boundaries are Sunnyvale, Iowa, Mathilda and Evelyn Avenues.
The current BID Board members are:
Joe Antuzzi, IL Postale
Gary Gold, Dr. Gary Gold & Associates
Leigh Odom, Leigh's Favorite Books
Kathy Johnson, Broadcom
Donna Lang, Tangerine Gifts & Accessories
Johnny Sevey, Rok Bistro
Executive Director - Joel Wyrick (non-voting member)
The BID offers businesses the means to pool their resources by assessing themselves to collectively pay for programs which would not be possible on an individual basis. Also, the BID Board continues to work to promote downtown Sunnyvale by maintaining an active website as well a...
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