REPORT TO PLANNING COMMISSION
SUBJECT
Title
Proposed Project: Amend Sunnyvale Municipal Code Chapter 19.44 to add sign code provisions for theaters on the second floor.
Location: Citywide
File #: 2018-7131
Applicant / Owner: STC Venture LLC
Environmental Review: The action being considered does not constitute a "project" within the meaning of the California Environmental Quality Act ("CEQA") pursuant to CEQA Guidelines section 15378(a).
Project Planner: Noren Caliva-Lepe, (408) 730-7659, ncaliva-lepe@sunnyvale.ca.gov
Report
BACKGROUND
In 2007, the City Council approved a master land use and site development plan for the CityLine project (previously referred to as "Sunnyvale Town Center") that covers Block 18 of the Downtown Specific Plan (DSP). The plan includes a mixed-use pedestrian-oriented development with Block 18 divided into six sub-blocks. Sub-block 5 is bound by E. McKinley Avenue to the north, S. Sunnyvale Avenue to the east, W. Iowa Avenue to the south, and Murphy Avenue to the west. A two-story commercial building is currently under construction along the northern half of the block (referred to as "Building T"), which will be occupied by Whole Foods on the ground floor and AMC Theaters on the second floor. To address two major commercial/retail businesses on two floors in one building and the unique signage needs of the second-floor theater use, the property owner (STC Venture LLC) is requesting an amendment to the sign code.
Currently, Sunnyvale Municipal Code (SMC) section 19.44.160(b) allows one square foot of sign area per lineal foot of building frontage, with a maximum of 300 square feet. When a building contains multiple tenants and on multiple floors, that sign area is shared among the tenants. STC Venture LLC is requesting that the theater be allocated the same sign area on the second floor as what is allowed on the ground floor. STC Venture LLC also proposes the maximum sign area be increased to 500 square feet for the first and seco...
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