REPORT TO COUNCIL
SUBJECT
Title
Approve the Downtown Sunnyvale Business Improvement District Annual Report for Fiscal Year 2019/20; and Adopt Resolution of Intention to Levy and Collect an Annual Assessment and Reauthorize the BID for Fiscal Year 2020/21
Report
BACKGROUND
A Business Improvement District (BID) is a funding tool that provides funding for specific activities that must be authorized yearly by the City Council at the request of the BID Board (Board). Pursuant to Sunnyvale Municipal Code Section 3.60.050 (Establishment of benefit assessments), the formula for calculating the BID assessment amount is determined by the Board and enacted by the City. Business assessments are levied based on relative benefit from the activities to be funded. The City collects the assessment fee and forwards the collected funds to the BID, minus an administrative fee.
Downtown Sunnyvale BID
Approximately 200 businesses are located within the BID area, which is divided into three zones: Zone A, Zone B and Zone C. The current BID boundaries are Sunnyvale, Iowa, Mathilda and Evelyn Avenues (Attachment 1, Page 8).
The current Board members are:
? Dr. Gary Gold, Dr. Gary Gold & Associates & Style Eyes Optique, Chair
? Leigh Odum, Leigh's Favorite Books and Bookasaurus
? Irene Murphy, Fibbar MaGee's
? Amit Rajgarhia, Dish Dash
? Katie Voong, K Tea Cafe
? Rahul Nair, The Oxford
The Board informs BID businesses about current projects affecting downtown as well as other issues and programs. The BID offers businesses the means to pool their resources by assessing themselves to collectively pay for marketing and special events which would not be possible on an individual basis. Also, the Board promotes the downtown area by maintaining an active website and strong social media presence.
EXISTING POLICY
Municipal Code Sections - Downtown Sunnyvale Business Improvement District:
3.60.050. Establishment of benefit assessments.
3.60.060. Purpose and use of benefit assessments.
3.6...
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